How to Send Smarter Mail Merge Campaigns with Google Sheets

One of the most popular office suites today is G Suite, Google’s collection of cloud-based business applications. Taking advantage of G Suite tools-- in particular, the Google Sheets application-- is the secret to creating a truly effective mail merge campaign.
Everything You Need to Turn Google Sheets Into Your Mail Merge Secret Weapon. Check out this article to know that Google Sheets is the secret to getting more out of your mail merge campaigns
In this article, we’ll prove that Google Sheets is the secret to getting more out of your mail merge campaigns by covering:
  • Reasons G Suite is the right choice for your business
  • What the Gmass extension for Google Chrome is and why you should know it
  • How to use the Gmass to take your mail merge campaigns to the next level
G Suite is a powerful mail merge tool for small businesses and large corporations alike.

How to Send Smarter Mail Merge Campaigns with Google Sheets


Now that you know why G Suite is a great tool for businesses of any size and the powerful mail merge tool Gmass is on your radar, it’s time to bring those tools together to step up your mail merge game.

After signing up for a Google account and downloading the Gmass extension for Google Chrome, follow these simple steps to get started:


1. Make sure your spreadsheet is formatted correctly.

In order for mail merge software to read information from your database, your spreadsheet needs to be formatted correctly. When you create your spreadsheet, make sure the first row contains column names with no spaces or special characters.

One of the columns should contain email addresses. Your actual data should be in rows 2 and after.


You should see an icon that looks like a small grid to the right of your “Search Mail” bar. Click on it to start creating your mail merge campaign with Google Sheets.

2. Select the spreadsheet you would like to use in Gmass.

Once you have your spreadsheet all set up, go to your Gmail inbox. You should notice a sheets icon near the search bar at the top of your inbox. Clicking on it will open a popup box that allows you to select any of your Google Sheets spreadsheets. Select your spreadsheet, and then click “Connect.”


The popup that appears when you click on the spreadsheet icon allows you to connect a spreadsheet for your mail merge campaign.

3. Create personalized mass emails.

In your message editing window, click on “Settings” to reveal personalization buttons based on the information in your spreadsheet.

Clicking these buttons will insert personalized information into your message. They work in the Subject line and the Body of your message.


User your email editing window to create and send an effective mail merge campaign with personalized messages.

4. Send!

That’s it, your personalized mail merge campaign is ready to go! Press the “Gmass” button, and your job is done. Good work!


When you use G Suite and Gmass, it’s easier than ever to create personalized mass emails that truly capture the attention of your recipients.

Professional software suites have been a key part of marketing workflows for decades. Today, G Suite is one of the most powerful suites of professional applications available.

Using the Google Chrome extension Gmass, you can take advantage of the G Suite application, Google Sheets, to make mail merge easier than ever before.

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The Office Tricks: How to Send Smarter Mail Merge Campaigns with Google Sheets
How to Send Smarter Mail Merge Campaigns with Google Sheets
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